Tired of your scalp acting up?

Tell it to Calm Down...

The ultimate hair hack to fight against inflamed, irritated and flakey scalps.

Extend Your Colour

Essential Colour Tool Box

The next generation in hair color shampoos & re-hydrators. Change your hair color mood or just maintain the vibrancy, shine & condition of freshly coloured hair.

NATURE + SCIENCE

REF Sweden Hair Care

All products are made with the philosophy Nature + Science and we promote organic ingredients that are carefully selected based on their benefits to the hair.

EXCLUSIVE AUSTRALIAN DISTRIBUTOR OF:

REF Stockholm, INNOluxe, Fabriq, Pure Elements + Pure Pact and Color Defence.

empowering natural beauty

REF Stockholm

REF is a globally renowned Swedish hair care brand with a true passion for creativity, innovation, and high-quality products.

Shop REF Stockholm

for hair that knows no limits

INNOluxe

INNOluxe pushes the boundaries of hair repair so that you can experiment with colour and style without worrying about damage.

shop innoluxe

Your best hair ever

FABRIQ

Fabriq harnesses unique low pH protein technologies to create personalised hair treatments – giving you the hair you want.

Shop fabriq

science and nature in harmony

Pure Elements + Pure Pact

A range of environmentally responsible products that balance performance and nature to deliver superior results.

shop pure elements

secret weapon for perfect color

Color Defence

Color Defence is the most advanced complete personalized color maintenance system. It's as simple as 1, 2, 3.

Shop Color Defence

Our Haircare Brands...

Professional hair products, loved by salon owners

Our brands are sourced from all over the world, including the UK, Belgium, Sweden, the USA and of course Australia. They are cruelty-free and environmentally responsible.

Find out more

Shop the Look

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Innoluxe Elixir V3
Regular price
$33.50 $69.50
Regular price
Sale price
$33.50 $69.50
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Fabriq Hydrate Mask
Regular price
$42.00
Regular price
Sale price
$42.00
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INNOluxe Platinum Mask
Regular price
$45.50 $112.00
Regular price
Sale price
$45.50 $112.00
Quick view
Fabriq Build Mask
Regular price
$42.00
Regular price
Sale price
$42.00
INNOluxe Elixir V3: Everyone loves Elixir V3, our super-concentrated leave-in treatment. A cruelty free vegan treatment for at home boosting hair’s condition. Apply when styling or overnight. Strengthens, thickens and protects between salon appointments. Boosts elasticity and shine. Add heat for even more repair.1234 Innoluxe Elixir V3
Innoluxe Elixir V3
Vendor:
Innoluxe Elixir V3
Regular price
$33.50 $69.50
Regular price
Sale price
$33.50 $69.50
Fabriq Hydrate Mask
Fabriq Hydrate Mask
Vendor:
Fabriq Hydrate Mask
Regular price
$42.00
Regular price
Sale price
$42.00
Add to cart
INNOluxe Platinum Mask INNOluxe Platinum Mask
INNOluxe Platinum Mask
Vendor:
INNOluxe Platinum Mask
Regular price
$45.50 $112.00
Regular price
Sale price
$45.50 $112.00
Fabriq Build Mask
Fabriq Build Mask
Vendor:
Fabriq Build Mask
Regular price
$42.00
Regular price
Sale price
$42.00
Add to cart
  • Vegan Products

  • Sustainable Manufacturing

  • Environmental Packaging

  • Shipping Australia-Wide

What customers say

I use ALL of their products which I love and get incredible results with!

Loretta Bonfieni, Cinze and Prodigal (VIC)

I cannot recommend Smiths Collective Brands enough!

Annette Carter, The Do Salon (VIC)

It's so important for me to work with distributors that are genuine but who also supply me with products that perform well and do what they say they're going to do.

Amanda Tua, Freelance Colourist (NSW)

They’re always finding these beautiful, unique products. We’re very happy to support them because I know that they’re always on the forefront.

Caterina Di Biase, Heading Out (VIC)

Color Defence is an absolute game-changer!

Daniel Hemsley, Maurice Meade (WA)
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