Press

Hair Colour That Lasts; Unlock Vibrancy With Science-Backed Care

December 08, 2025Carl Keeley

Every color client wants that fresh-from-the-salon vibrancy to last. Yet, daily routines, salon processes, and even the air your clients breathe each day work against that goal. Premature color fade...

Healthy Hair, Fearless Style. Make them Talk. Let them Stare.

April 28, 2021Brian Smith

INNOluxe is a faster, more effective plex alternative all for the colourist, thanks to some seriously game-changing protein technology. Sourced from the UK, it’s endorsed by colourist Sophia Hilton, who's...