Press

You leave the salon and your colour is perfect. The tone is exactly right — cool, clean, exactly what you asked for. Two weeks later you're under the bathroom light...

Every color client wants that fresh-from-the-salon vibrancy to last. Yet, daily routines, salon processes, and even the air your clients breathe each day work against that goal. Premature color fade...

INNOluxe is a faster, more effective plex alternative all for the colourist, thanks to some seriously game-changing protein technology.  Sourced from the UK, it’s endorsed by colourist Sophia Hilton, who's...