Every color client wants that fresh-from-the-salon vibrancy to last. Yet, daily routines, salon processes, and even the air your clients breathe each day work against that goal. Premature color fade might feel inevitable, but recent advances in hair science tell a different story. The path to lasting color starts with understanding how environmental stress, metal ions, and UV exposure can break down color molecules and affect shine.
Clients look to you as the expert. Providing answers rooted in chemistry empowers you to solve one of the profession’s toughest challenges. Learn about the mechanisms behind colour longevity and how advanced ingredients are changing the game.
Inside Colour’s Chemistry: The Power of Molecule 10™ and EDDS
Keeping colour molecules vibrant for weeks means addressing their greatest vulnerabilities. Molecule 10™ uses a cross-linked film across hair fibers that reduces the amount of UV light that triggers colour-fade. In controlled tests, this technology minimised UV-induced color molecule oxidation by up to 38%.
Another innovation is EDDS chelation technology. It neutralises damaging metal ions found in water and the environment. Metal ions accelerate color breakdown, but with EDDS, their impact is managed and shine lasts beyond the ordinary. Both technologies are found in the Colour Defence range. They also align with a promise for cruelty-free and environmentally conscious formulas.
Pro-Level Application: Protocols and Pairings
Scientific advances are only as powerful as your technique. Try these strategies:
- Apply Color Defence following the latest protocols. Work methodically from roots to ends for even coverage and maximum protection.
- Enhance color durability by layering with INNOluxe and REF Stockholm products. These add repair, moisture, and shine to your service.
- Recommend gentle, sulfate-free cleansers from Smiths Collective Brands for at-home care after a color service. Educate clients on why pH-balanced, protective products support long-lasting color.
Sustainability and Trust: The Loyalty Advantage
Today’s colour client is more informed than ever. Clients care how their hair is treated and want brands that put the planet first. All brands in the Smiths Collective Brands portfolio are dedicated to cruelty-free and eco-conscious formulas. Offering these advanced solutions lets you give clients vibrant results with a conscience. That is a real advantage that builds loyalty and creates referrals.
When science, ethics, and artistry meet, leadership happens. Advanced color protection and sustainable values help you define the future of professional color. Every color service becomes an opportunity to inspire and grow.
