Pure Elements is a sustainable, clean, fresh approach to hair care and styling.
The powerful combination of pure natural plant & flower extracts, 100% pure essential oils and scientifically-based ingredients ensure quality, pure products, suitable for all hair types.
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Plant & Flower Extracts
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Vitamin E Fortified
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Paraben-Free
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No Artificial Colours
Take charge of your styling with Pure Pact.
EXPLORE THE RANGEPure Elements
Haircare Range
Pure Elements range of shampoos and conditioners offer Vitamin E-fortified cleansing remedies for every hair type and condition.
Pure Elements
Styling + Finishing Range
Pure Elements styling products offer creative solutions for all styling needs and desired outcomes. Our range delivers volume, texture and control whilst ensuring exceptional care, body and shine.
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FAQs
What is elixir?
Elixir is a cruelty-free, vegan leave-in treatment that will rebuild your hair at home, at the same time as boosting your hair’s condition.
Can I mix and match the INNOluxe ranges?
Absolutely. You can mix and match #SAVED (for colour saving) and PLATINUM (for toning) products and still use Elixir every day for repair at home.
How often should I use the masks?
We recommend using our Masks once a week, although they can be used more often.