Pure Elements is a sustainable, clean, fresh approach to hair care and styling.

The powerful combination of pure natural plant & flower extracts, 100% pure essential oils and scientifically-based ingredients ensure quality, pure products, suitable for all hair types.

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  • Plant & Flower Extracts

  • Vitamin E Fortified

  • Paraben-Free

  • No Artificial Colours

A blend of Pure essential oils Rosewood, Ylang Ylang & Clove. Pure natural Avocado Oil, Ricinus Oil, Lime Blossom extract. Vitamin E fortified. Adds texture & support, delivers pliable control & shine, balance, calm and promotes a healthy scalp. Softens hair & imparts an amazing shine. Soothes & refreshes hair & scalp.1234
Pure essential oils-Rosewood, Ylang Ylang & Clove balances, calms & promotes a healthy scalp. Pure natural extract Ginseng fortifies & protects hair. Pure natural Beeswax & Candelilla Wax for body, texture & nourishes hair.  Natural sugar-based Caramel colour. Vitamin E -texture & maximum style support. Matte finish.1234
100% pure essential oils of Cedarwood and Ylang Ylang. Pure natural Clay & Beeswax. Vitamin E fortified. Provides maximum control with a matte finish 100% pure essential oils of Cedarwood & Ylang Ylang stimulates scalp, balance dry & oily hair. Nourishs hair & provides texture. 1234

Take charge of your styling with Pure Pact.

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Pure Elements

Haircare Range

Pure Elements range of shampoos and conditioners offer Vitamin E-fortified cleansing remedies for every hair type and condition.

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Pure Elements

Styling + Finishing Range

Pure Elements styling products offer creative solutions for all styling needs and desired outcomes. Our range delivers volume, texture and control whilst ensuring exceptional care, body and shine.

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FAQs

What is elixir?

Elixir is a cruelty-free, vegan leave-in treatment that will rebuild your hair at home, at the same time as boosting your hair’s condition.

Can I mix and match the INNOluxe ranges?

Absolutely. You can mix and match #SAVED (for colour saving) and PLATINUM (for toning) products and still use Elixir every day for repair at home.

How often should I use the masks?

We recommend using our Masks once a week, although they can be used more often.