Pure Elements is a sustainable, clean, fresh approach to hair care and styling.

The powerful combination of pure natural plant & flower extracts, 100% pure essential oils and scientifically-based ingredients ensure quality, pure products, suitable for all hair types.

  • Plant & Flower Extracts

  • Vitamin E Fortified

  • Paraben-Free

  • No Artificial Colours

Pure Pact Avocado Shine Butter 80ml
Pure Pact Ginseng Control Butter 80ml
Pure Pact Cedarwood Moulding Clay 80ml

Take charge of your styling with Pure Pact.

Pure Elements

Haircare Range

Pure Elements range of shampoos and conditioners offer Vitamin E-fortified cleansing remedies for every hair type and condition.

Pure Elements

Styling + Finishing Range

Pure Elements styling products offer creative solutions for all styling needs and desired outcomes. Our range delivers volume, texture and control whilst ensuring exceptional care, body and shine.

FAQs

What makes Pure Elements different from a supermarket shampoo?

Three things. The formulas are over 95% naturally derived and free from SLS/SLES sulphates and parabens, so they clean without stripping colour or moisture. The scent comes from 100% pure essential oils rather than synthetic fragrance. And they're made to salon-professional concentration in Belgium — certified organic, registered vegan, in 100% recycled packaging.

Is Pure Elements sulphate and paraben free?

Yes. Pure Elements formulations are free from SLS/SLES sulphates, parabens and other unwanted additives, and are made with over 95% naturally derived ingredients. The cleansing agents are gentler than conventional sulphates, so they clean thoroughly without stripping the hair.

Which Pure Elements shampoo is right for my hair?

Each shampoo is formulated for a specific need. Orangemint Volumising is for fine or flat hair that needs lift. Sandalwood Moisturising suits dry or dehydrated hair. Tea Tree and Spearmint Clarifying is for oily hair or product build-up. Patchouli Softening works on coarse or unruly hair. Marigold Harmonising is a balancing everyday option. Pair any of them with the Jojoba Conditioning Crème.

What's the difference between Pure Elements and Pure Pact?

Pure Elements is the haircare range — shampoos, conditioners and treatments. Pure Pact is the styling range — butters, clays and finishing products for texture, control and shine. Both are built on the same foundation of pure essential oils and natural extracts.

Are the essential oils in Pure Elements real essential oils?

Yes — 100% pure essential oils, not synthetic fragrance. That's why each product has a distinct natural scent: rosewood, ylang ylang and clove in the Pure Pact butters, cedarwood in the moulding clay, tea tree and spearmint in the clarifying shampoo.

How often should I use Pure Elements shampoo?

As often as you'd normally wash. Because the formulas are free from harsh sulphates, they're gentle enough for frequent use. If you have oily hair or use a lot of styling product, the Tea Tree and Spearmint Clarifying Shampoo is worth working in once a week.