Pure Elements Ingredients

Pure Elements is built on a simple idea: a shampoo can be gentle and still perform. Every formula in the range is made with over 95% naturally derived ingredients, free from SLS and SLES sulphates and parabens, and blended with 100% pure essential oils rather than synthetic fragrance. This page lists what goes into the range and what each ingredient does for your hair.

The products are made in Belgium by Codibel in an eco-responsible facility, bottled in 100% recycled plastic, certified organic and registered vegan, with no animal derivatives and no animal testing.

What’s not in it

No SLS or SLESCleansing agents are gentler than conventional sulphates, so hair is cleaned without being stripped.
No parabensPreserved without paraben-family preservatives.
No synthetic fragranceScent comes from pure essential oils — under 0.5% of the formula.
No artificial coloursAny colour in the bottle comes from the botanicals themselves.
No animal derivativesCertified vegan. Proteins are plant and silk-derived, never animal.
Never tested on animalsNeither the finished products nor the ingredients.

How it’s made

Organic certifiedCertified organic formulations.
Vegan registeredFormally registered, not self-declared.
100% recycled packagingEvery bottle and tin is made from recycled plastic.
Made in BelgiumManufactured by Codibel in an eco-responsible facility.
Renewable energyProduction is transitioning to renewable energy sources.
Carbon accountedEmissions measured from a 2021 baseline of 93 tonnes CO₂e, with a science-based reduction plan.

The ingredients

Grouped by what they do. Not every ingredient appears in every product — check the full INCI list on each product page for what’s in the bottle you’re holding.

Plant and flower extracts

  • Lemon ExtractCitrus Limon Fruit Extract

    A natural source of vitamin C. Cleanses and clarifies, leaving hair feeling smoother and looking shinier.

  • Linseed ExtractLinum Usitatissimum Seed Extract

    One of the most concentrated plant sources of omega-3. Soothing on scalps that feel irritated or sensitive.

  • Nettle ExtractUrtica Dioica Extract

    Naturally rich in silica and sulphur. A traditional hair tonic ingredient that conditions and adds shine.

  • Rosemary ExtractRosmarinus Officinalis Leaf Extract

    Purifying, astringent and antioxidant. Refreshes the scalp and brings shine to the hair.

  • Rosemary WaterRosmarinus Officinalis Water

    The distilled form. Tones and freshens, with the same clean herbal character as the extract.

  • Marigold Flower ExtractCalendula Officinalis Flower Extract

    Mildly astringent and softening. Helps clarify the scalp and lift everyday build-up.

  • Birch ExtractBetula Alba Leaf Extract

    A long-standing ingredient in scalp tonics. Soothing and conditioning on the scalp.

  • Chamomile ExtractChamomilla Recutita Flower Extract

    Calming, with a natural warmth that lends brightness and shine — particularly on lighter tones.

  • Green Tea ExtractCamellia Sinensis Leaf Extract

    Antioxidant, toning and purifying. Helps defend hair against sun and pollution exposure.

  • Prickly Pear ExtractOpuntia Ficus-Indica Extract

    Rich in vitamin E. Nourishes, strengthens the feel of the hair and adds shine.

  • Date ExtractPhoenix Dactylifera Fruit Extract

    Proteins, saccharides, vitamins and minerals. Moisturising, conditioning and remineralising.

  • Aloe Leaf JuiceAloe Barbadensis Leaf Juice

    Gently helps lift dead skin cells from the scalp while adding moisture and shine.

  • Black Oat Seed ExtractAvena Strigosa Seed Extract

    Improves the surface structure of the hair, making it easier to comb and noticeably shinier.

  • Horsetail ExtractEquisetum Arvense Extract

    One of the richest plant sources of silica, a mineral long associated with strength and shine.

  • Chia Seed ExtractSalvia Hispanica Seed Extract

    Around 23% protein, with lipopeptides that protect, nourish and strengthen the hair fibre.

  • Bamboo ExtractBambusa Vulgaris Extract

    Forms a light film on the hair that holds style in place. Naturally high in silica.

  • Red Seaweed ExtractChondrus Crispus Extract

    A polysaccharide hydrogel — moisturising, regenerating and repairing to the feel of the hair.

  • Daikon Radish ExtractRaphanus Sativus Seed Extract

    A delicate, non-greasy emollient. Shine, slip and anti-breakage without weight.

Proteins and conditioning agents

  • Panthenol (Provitamin B5)Panthenol

    A long-lasting moisturiser. Helps hair feel thicker, look fuller and behave better against frizz.

  • Hydrolysed Wheat ProteinHydrolyzed Wheat Protein

    A plant protein small enough to absorb well. Restructures, adds volume and body.

  • Silk Amino AcidsHydrolyzed Silk

    Works with the hair’s own keratin to form a protective layer against moisture loss.

  • Hydrolysed KeratinHydrolyzed Keratin

    Keratin is the protein hair is built from. Hydrolysed, it penetrates deeper to smooth and reduce breakage.

  • Soy ProteinHydrolyzed Soy Protein

    Plant protein that strengthens the hair fibre and lends body to fine or limp hair.

  • Vitamin ETocopheryl Acetate

    An antioxidant that helps protect the formula and the hair’s natural lipid layer from oxidation.

Oils and butters

  • Jojoba Seed OilSimmondsia Chinensis Seed Oil

    Vitamins C, B and E plus copper and zinc. Brings shine without weighing hair down.

  • Coconut OilCocos Nucifera Oil

    Close in composition to the scalp’s own sebum, which is why it conditions and softens so readily.

  • Camellia OilCamellia Oleifera Seed Oil

    Rich in omega-6 linoleic acid. Non-greasy, and an excellent all-round moisturiser.

  • Hemp OilCannabis Sativa Seed Oil

    Omega-3 and omega-6. Tones and moisturises, and helps restore body to fine hair.

  • Castor OilRicinus Communis Seed Oil

    Ricinoleic acid and omega-6 fatty acids. Beautifying and purifying, with real slip.

  • Sesame Seed OilSesamum Indicum Seed Oil

    Highly penetrative. Revitalising, strengthening and moisturising, especially on chemically treated hair.

  • Linseed OilLinum Usitatissimum Seed Oil

    Omega-3 rich. Regenerating and repairing to hair that feels dry or brittle.

  • Poppy Seed OilPapaver Somniferum Seed Oil

    Rich in B vitamins. Nourishes and protects the hair fibre, and is exceptional for shine.

  • Pomegranate Seed OilPunica Granatum Seed Oil

    Nutrient-dense and high in antioxidants. Repairs and nourishes, and helps clear build-up.

  • Kalahari Melon Seed OilCitrullus Lanatus Seed Oil

    Omega-6 and omega-9. Lighter than argan oil, so it restructures without weighing hair down.

  • Shea ButterButyrospermum Parkii Butter

    Moisturises, nourishes and softens. Seals moisture into frizz-prone hair.

  • Cupuaçu ButterTheobroma Grandiflorum Seed Butter

    Antioxidant-rich and deeply hydrating. Soothing, detangling and softening, with natural shine.

  • Mango ButterMangifera Indica Seed Butter

    Moisture-rich. Repairs, nourishes and softens hair that reads dull or frizzy.

Pure essential oils

  • Tea Tree OilMelaleuca Alternifolia Leaf Oil

    Sharp, clean and camphorous. The signature note in the clarifying shampoo, with a fresh scalp feel.

  • Thyme OilThymus Vulgaris Oil

    Herbaceous and invigorating. Leaves the scalp feeling awake and refreshed.

  • Grapefruit Essential OilCitrus Grandis Peel Oil

    Bright and astringent. Freshens the scalp and lifts the whole formula.

  • Sweet Orange Essential OilCitrus Aurantium Dulcis Oil

    Warm citrus. Cleanses and refreshes — paired with spearmint in the volumising shampoo.

A note on essential oils. Our products contain small quantities — less than 0.5% — of pure essential oils, carefully balanced for the sensory experience. Essential oils have many beneficial properties, but if you are pregnant or breastfeeding you may prefer to avoid some of them; if in doubt, speak with your doctor. Essential oils are not recommended for children under 3 years of age.

Common questions

Is Pure Elements sulphate and paraben free?

Yes. Every formula is free from SLS and SLES sulphates and from parabens, and is made with over 95% naturally derived ingredients. The cleansing agents used instead are gentler than conventional sulphates, so hair is cleaned thoroughly without being stripped.

Is Pure Elements vegan and cruelty free?

Yes. The range is registered vegan with no animal derivatives, and neither the finished products nor their ingredients are tested on animals. The proteins used are plant and silk derived rather than animal keratin sources.

Are the essential oils real essential oils?

Yes — 100% pure essential oils, not synthetic fragrance. That is why each product has a distinct natural scent: tea tree and spearmint in the clarifying shampoo, sweet orange and spearmint in the volumising shampoo, cedarwood in the moulding clay.

What does “over 95% naturally derived” actually mean?

It means more than 95% of each formula by weight comes from plant, mineral or water sources, or from ingredients derived from them through processes recognised as natural. The remaining fraction covers things like preservatives, which keep the product safe to use over its shelf life.

Is the packaging recyclable?

The bottles and tins are made from 100% recycled plastic and can be recycled again through kerbside collection in most Australian councils. Rinse the bottle and replace the cap before putting it in the bin.

Where is Pure Elements made?

In Belgium, by Codibel, in an eco-responsible facility that is transitioning to renewable energy. Emissions are measured against a 2021 baseline of 93 tonnes CO₂e under a science-based reduction plan.

Which Pure Elements shampoo suits my hair?

Orangemint Volumising is for fine or flat hair that needs lift. Sandalwood Moisturising suits dry or dehydrated hair. Tea Tree and Spearmint Clarifying is for oily hair or product build-up. Patchouli Softening works on coarse or unruly hair. Marigold Harmonising is a balancing everyday option. Pair any of them with the Jojoba Conditioning Crème.

Shop the range