empowering natural beauty
REF Stockholm
REF is a globally renowned Swedish hair care brand with a true passion for creativity, innovation, and high-quality products.
for hair that knows no limits
INNOluxe
INNOluxe pushes the boundaries of hair repair so that you can experiment with colour and style without worrying about damage.
Your best hair ever
FABRIQ
Fabriq harnesses unique low pH protein technologies to create personalised hair treatments – giving you the hair you want.
science and nature in harmony
Pure Elements + Pure Pact
A range of environmentally responsible products that balance performance and nature to deliver superior results.
secret weapon for perfect color
Color Defence
Color Defence is the most advanced complete personalized color maintenance system. It's as simple as 1, 2, 3.
Our Haircare Brands...
Professional hair products, loved by salon owners
Our brands are sourced from all over the world, including the UK, Belgium, Sweden, the USA and of course Australia. They are cruelty-free and environmentally responsible.
Shop the Look
Quick view
Innoluxe Elixir V3
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Regular price
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$37.50
$77.50
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$37.50
$77.50
- Regular price
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$37.50 $77.50 - Regular price
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- Sale price
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$37.50 $77.50
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Fabriq Hydrate Mask
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Regular price
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$47.50
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Regular price
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Sale price
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$47.50
- Regular price
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$47.50 - Regular price
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- Sale price
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$47.50
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INNOluxe Platinum Mask
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Regular price
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$51.50
$124.50
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Regular price
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Sale price
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$51.50
$124.50
- Regular price
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$51.50 $124.50 - Regular price
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- Sale price
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$51.50 $124.50
Quick view
Fabriq Build Mask
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Regular price
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$47.50
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Regular price
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Sale price
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$47.50
- Regular price
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$47.50 - Regular price
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- Sale price
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$47.50
- Regular price
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$37.50 $77.50 - Regular price
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- Sale price
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$37.50 $77.50
- Regular price
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$51.50 $124.50 - Regular price
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- Sale price
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$51.50 $124.50
What customers say
Loretta Bonfieni, Cinze and Prodigal (VIC)I use ALL of their products which I love and get incredible results with!
Annette Carter, The Do Salon (VIC)I cannot recommend Smiths Collective Brands enough!
Amanda Tua, Freelance Colourist (NSW)It's so important for me to work with distributors that are genuine but who also supply me with products that perform well and do what they say they're going to do.
Caterina Di Biase, Heading Out (VIC)They’re always finding these beautiful, unique products. We’re very happy to support them because I know that they’re always on the forefront.
Daniel Hemsley, Maurice Meade (WA)Color Defence is an absolute game-changer!
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