Tired of your scalp acting up?

Tell it to Calm Down...

The ultimate hair hack to fight against inflamed, irritated and flaky scalps.
Shop Now

REF Stockholm Hair Care

NORDIC GIFT BOXES

Bring a little bit of magic into your life with our exclusive Nordic Myth Boxes.
AVAILABLE NOW
 
 

EXCLUSIVE AUSTRALIAN DISTRIBUTOR OF:

REF Stockholm, INNOluxe, Fabriq, Pure Elements + Pure Pact and Color Defence.

REF_logo_files_img2.jpg__PID:1a535584-6d30-4a1f-8d8d-47d130fb4259

empowering natural beauty

REF Stockholm

REF is a globally renowned Swedish hair care brand with a true passion for creativity, innovation, and high-quality products.

Shop REF Stockholm

for hair that knows no limits

INNOluxe

INNOluxe pushes the boundaries of hair repair so that you can experiment with colour and style without worrying about damage.

shop innoluxe

Your best hair ever

FABRIQ

Fabriq harnesses unique low pH protein technologies to create personalised hair treatments – giving you the hair you want.

Shop fabriq

science and nature in harmony

Pure Elements + Pure Pact

A range of environmentally responsible products that balance performance and nature to deliver superior results.

shop pure elements

secret weapon for perfect color

Color Defence

Color Defence is the most advanced complete personalized color maintenance system. It's as simple as 1, 2, 3.

Shop Color Defence

Our Haircare Brands...

Professional hair products, loved by salon owners

Our brands are sourced from all over the world, including the UK, Belgium, Sweden, the USA and of course Australia. They are cruelty-free and environmentally responsible.

Find out more

Shop the Look

Innoluxe Elixir V3
From $30.15
$33.50
From $30.15
Fabriq Hydrate Mask
$40.46
$44.95
$40.46
INNOluxe Platinum Mask
From $44.06
$48.95
From $44.06
Fabriq Build Mask
$40.46
$44.95
$40.46
INNOluxe Elixir V3: Everyone loves Elixir V3, our super-concentrated leave-in treatment. A cruelty free vegan treatment for at home boosting hair’s condition. Apply when styling or overnight. Strengthens, thickens and protects between salon appointments. Boosts elasticity and shine. Add heat for even more repair.1234 Innoluxe Elixir V3
INNOluxe
Innoluxe Elixir V3
From $30.15
$33.50
From $30.15
View product
Fabriq Hydrate Mask
FABRIQ
Fabriq Hydrate Mask
$40.46
$44.95
$40.46
Add to cart
INNOluxe Platinum Mask INNOluxe Platinum Mask
INNOluxe
INNOluxe Platinum Mask
From $44.06
$48.95
From $44.06
View product
Fabriq Build Mask
FABRIQ
Fabriq Build Mask
$40.46
$44.95
$40.46
Add to cart

  • Vegan Products

  • Sustainable Manufacturing

  • Environmental Packaging

  • Shipping Australia-Wide

What customers say

I use ALL of their products which I love and get incredible results with!

Loretta Bonfieni, Cinze and Prodigal (VIC)

I cannot recommend Smiths Collective Brands enough!

Annette Carter, The Do Salon (VIC)

It's so important for me to work with distributors that are genuine but who also supply me with products that perform well and do what they say they're going to do.

Amanda Tua, Freelance Colourist (NSW)

They’re always finding these beautiful, unique products. We’re very happy to support them because I know that they’re always on the forefront.

Caterina Di Biase, Heading Out (VIC)

Color Defence is an absolute game-changer!

Daniel Hemsley, Maurice Meade (WA)
Stay in the loop

The latest and greatest at Smiths Collective Brands...