ColorDefence Info - rough
Color Defence
INNOluxe Elixir V3 is the next generation in at-home intensive repair, and it packs a punch.
Using many of the same ingredients as the in-salon products, treat your hair to Elixir V3 every day for continual rebuilding, condition and shine. Whether you want to strengthen, grow, or simply show your hair some love, you’ll get head-turning results.
It’s also the BEST way to make your in-salon INNOluxe treatment last and last.
"INNOluxe makes the impossible, possible... It repairs and rebuilds as we colour… The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!"
Sophia Hilton, Not Another Salon
INNOluxe brand ambassador
Meet the INNOluxe V3 range, the next generation of intensive repair for your hair. Plus it's now 100% vegan.
For Professional Use Only
Register your salon to purchase.
The INNOluxe V3 difference
While other bond-builders do repair hair to some degree, INNOluxe V3 takes it to the next level.
“The way V3 is the most special is because it contains not just one kind of protein, but many kinds. And what those proteins need to do is not just make one connection, but several. They need to create a lattice-like structure, so that the whole hair is coming together. It really makes a difference to the strength, the flexibility, the shine, and to everything you need to have healthy hair.” says Sophia.
Instead of a one-dimensional approach based on malic acid or similar ingredients, Advanced AminoBond Technology uses a ground-breaking infusion of amino acids to build a superstrong network of protein bonds that feed the hair, then tops it all off by creating a deeply conditioning shield.
That means we rebuild your hair from the inside AND gives you incredible conditioning on the outside, leaving each strand silky-soft and super-shiny.