INNOluxe Platinum Mask

Relax while our deep blue, intensely nourishing mask neutralises orange tones. Bliss.

PLATINUM Mask is a deeply nourishing, mud-like treatment that enhances and seals in goodness, as well as neutralising any lingering yellow and orange pigments that you want to tone down. Its powers come from vegan ingredients including argan oil, wheat proteins, murumuru and capuacu butters and of course, the deep blue pigments that hold the secret to neutralising unwanted orange and yellow tones.

PLATINUM Mask…

• Uses deep blue pigments to neutralise stubborn orange tones
• Is a mud-like super-nourishing and ultra-hydrating treat
• Strengthens hair, boosts its elasticity, detangles and prevents breakage
• Leaves your hair super-soft, super-shiny, and super-silky!

Directions

After shampooing with PLATINUM Shampoo, work the mask into your hair and comb it through. For greater toning and extra conditioning, leave the mask on for 5-10 minutes before rinsing it off thoroughly.

Ingredients

Aqua, Cetearyl Alcohol, Paraffinum Liquidum, Cetr imonium Chloride, Theobroma Grandiflorum Seed Butter, Hydrolyzed Wheat Protein, Moringa Pterygosperma Seed Extract, Argania Spinosa Kernel Oil, Astrocaryum Murumuru Seed Butter, Cyclopentasiloxane, Dimethicone, Behentrimonium Chloride, Caprylyl Glycol, BHT, Disodium EDTA, Citric Acid, CI 20470, CI 15510, CI 60730, Parfum, Phenoxyethanol, Limonene, Linalool.

Key Benefits

• Neutralizes Unwanted Tones: Utilizes deep blue pigments to counteract stubborn orange and yellow hues, enhancing cooler hair shades.

• Deep Nourishment: The mud-like texture delivers intense hydration, improving hair elasticity and reducing breakage.

• Strengthens Hair: Hydrolyzed wheat protein fortifies the hair structure, promoting resilience and shine.

• Vegan & Cruelty-Free: Formulated without animal-derived ingredients and not tested on animals.

Key Ingredients & Their Benefits

• Argan Oil: Rich in essential fatty acids and vitamin E, it nourishes and moisturizes the hair, enhancing softness and manageability.

• Hydrolyzed Wheat Protein: Strengthens and protects the hair shaft, enhancing elasticity and resilience.

• Murumuru Butter: Provides deep hydration and helps to repair damaged hair, improving texture and shine.

• Capuacu Butter: Offers antioxidant properties, helping to protect hair from environmental stressors.

• Deep Blue Pigments: Specifically formulated to neutralise orange and yellow tones, promoting a cooler hair colour.