Pure Elements Ingredients

Aloe vera juice contains enzymes that gently lift dead skin cells from the scalp and clear follicles of excess oil and product buildup. This deep-cleansing action leaves hair with visible shine and added moisture, while also calming itchy or irritated scalps and supporting repair.

Naturally high in silica, bamboo extract helps clear away damaged skin cells on the scalp, refreshing the environment hair needs to grow well. It also forms a light protective film over the cuticle to help hold style and shape, with anti-irritant, antioxidant properties that support overall scalp health.

Long valued as a treatment for hair loss, birch leaf extract is believed to support both regrowth and prevention of further shedding. It also has a soothing, tonic and astringent effect on the scalp, helping to calm irritation and reduce dandruff.

Black oat extract smooths the surface of the hair shaft, making it easier to comb through and giving a visible boost to shine. It contains natural water-binding compounds – polysaccharides and amino acids, that help hair hold onto moisture for longer.

Chamomile's natural golden pigment brightens hair and adds a healthy shine, while also helping to reduce and prevent hair loss over time. It has a calming effect on the skin, easing irritation and itchiness on sensitive scalps.

Chia seeds are around 23% protein, making this a genuine strengthening ingredient rather than just a trend addition. Its lipopeptides protect, nourish and help repair the cuticle, while zinc and copper content support elasticity and healthy hair growth.

Derived from Raphanus sativus seeds, daikon extract is a naturally light, non-greasy emollient that won't weigh hair down. Its distinctive fatty acid profile helps boost shine, prevent breakage and make detangling easier.

Dates are naturally rich in proteins, sugars, vitamins and minerals, giving this extract genuine moisturising, conditioning and remineralising properties. It's particularly suited to hair that needs a boost of hydration and general nourishment.

Green tea is loaded with antioxidants that support healthy hair growth and help protect strands from environmental stress like sun exposure and pollution. Alongside its purifying, tonic action on the scalp, vitamin C and E content helps keep hair looking strong, shiny and full of life.

Horsetail is naturally rich in silica, the key mineral for strengthening hair fibres, along with selenium and cysteine — two compounds known to help prevent hair loss and support regrowth. Together these actives help protect hair follicle cells from free-radical damage.

This plant-derived protein penetrates the hair fibre to restructure and repair it from within, adding genuine volume and body rather than just a surface coating. It also forms a smooth, glossy film over the hair for added shine, while improving flexibility and elasticity.

Lemon extract delivers a concentrated dose of vitamin C, an essential nutrient for healthy hair. It works to cleanse the hair of buildup, leaving it noticeably smoother, softer and shinier.

One of the most concentrated natural sources of omega-3, linseed extract has genuine soothing properties for scalps that are irritated, sensitive or prone to reactivity — a good pick for clients who struggle with a tight or uncomfortable scalp.

Marigold has mild astringent properties that make it effective against dandruff, while also working as a moisturiser to soften both scalp and hair. It supports healthy, voluminous-looking hair overall.

One of the oldest known treatments for hair loss, nettle extract is valued both for helping to slow shedding and for supporting new growth. Its leaves are rich in silica and sulphur, two minerals that contribute to shinier, healthier-looking hair.

Prickly pear is naturally high in vitamin E, which acts as a conditioner to boost shine and volume while helping to repair damage and protect hair from sun exposure. It also contains fatty acids, minerals and further vitamins that nourish the scalp, along with antioxidant and anti-inflammatory compounds.

This marine-derived polysaccharide hydrogel has moisturising, regenerating and repairing properties that help revitalise hair. It supports scalp hydration — improving the feel of dry hair — and can increase hair mineralisation, contributing to a thicker-feeling result.

Purifying, astringent and tonic, rosemary stimulates blood circulation in the scalp, which can help support follicle strength and encourage growth. It also moisturises a dry scalp, helps prevent flaking and dandruff, and effectively lifts dirt and grime from the hair.