INTRODUCING
A premium styling collection designed for men's salon services.
Discover a premium Swedish styling range designed to perform behind the chair, retail beautifully and simplify styling recommendations for your clients.
DESIGNED FOR SIMPLICITY
The REF Number System
REF's unique numerical performance system takes the guesswork out of styling. By rating each product according to Hold, Shine and Volume, stylists can quickly identify the right product for every look, creating confidence behind the chair and simplifying retail recommendations.
Why Salons Choose REF
Crafted in Sweden, REF combines high-performance formulations with Scandinavian simplicity, conscious innovation and exceptional versatility behind the chair. Designed to deliver consistent results and effortless recommendations, REF creates products that professionals trust and clients genuinely love.
FAQs
Is REF vegan?
Yes. Every REF product is 100% vegan and cruelty free.
Is REF suitable for all hair types?
Yes. The styling range has been developed to work across a broad range of hair types and styling needs.
Can I use these products behind the chair and for retail?
Absolutely. REF has been designed to perform professionally while offering strong retail appeal.
Is training available?
Yes. Smiths Collective Brands provides product education and ongoing support.
Can you help us select a starter range?
Absolutely. We can tailor a recommended range based on your salon, clientele and business goals.
Ready to explore REF in your salon?
If you've discovered products you'd love to use again, we'd love to help you build a REF range that's right for your business.
Or Book a Consultation by completing the online form below.